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VP Bank launches audio branding strategy

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For any brand to be considered modern today, it has to be optimised for digital channels. With this in mind, VP Bank has decided to add an acoustic element to its brand identity and thus reinforce the emotional impact of the brand as a whole.

VP Bank is already well known for its unique brand identity, and the Bank’s bold, fresh audio branding strategy will be the ideal addition – boosting market differentiation and ensuring brand consistency at the same time. With a step-by-step audio branding strategy now in place, the VP Bank brand identity will become something clients can truly experience.

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